Health and well-being is your top priority? Then you are exactly on the pulse of the times. Because “Healthy Living” is IN. According to the Harris Group, 72 of Generation Y, the so-called millennials born between 1980 and 1999, would spend their money on experiences that are good for them rather than on expensive luxury products and brand new gadgets. And that may mean something, because, according to the UN, they currently comprise 30 percent of the world’s population. “Healthy living” is becoming more and more important for people to live a healthy life and increase well-being. the episode? Demand for health and wellness services is increasing.


Eating in a balanced way, exercising regularly and optimising health is becoming increasingly important. With the conscious decision for a healthier life, people want to contribute to their own well-being and that of friends and family.

Health as a status symbol!

Health no longer just means the absence of diseases. Rather, it is about reconciling mental, physical and emotional health. If this succeeds, many people will have a sense of self-enrichment and success. Health and well-being became a status symbol.
The logical consequence: activities and productsthat contribute to more well-being and health are enjoying increasing popularity and demand. People are increasingly taking part in fitness classes, using apps that support their sleep, buying more organic and natural products, and taking supplements that support their health. Away from high-sugar foods, alcohol and ready meals, to superfoods, smoothies and homemade.

The healthcare market is growing, growing, growing!

Increasingly, people are questioning what they are doing to their bodies and know what is good for them and what is not. Because: You are aware that healthy eating, as well as social contacts, contribute to holistic well-being. That is why more money is being spent on health and well-being, rather than on luxury material. According to Euromonitor International, the global health and wellness market in 2016 was USD 686 billion and is expected to grow to USD 815 billion by 2021.

Who are the drivers of this new philosophy of life?

First and foremost, millennials – that is, Generation Y, who were born between 1980 and 1999. Millennials are the driving force, growing up amid social phenomena such as acceleration and self-optimization, that focus back on the most valuable asset – health and well-being – to get the most out of their lives. But this lifestyle is also playing an increasingly important role in older age groups.

Youth madness was yesterday, squeaky fiddle getting older is today.

People are probably getting older, but often not in good health. Metabolism slows down, and weight increases without reduced food intake or increased physical activity. And so, when health is no longer a matter of course, middle-aged people are better informed than ever before, increasingly focusing on paying attention to their bodies and doing them good. Gone are the days when midlife was associated with golf and sports cars. Improving health and appearance through diet, exercise and lifestyle is now the focus. Because no one wants to be 100 years old when the last 30 years are marked by illness and suffering. However, 100 years – with the best health and vitality – these are already much more beautiful prospects. ūüėČ