Healthy living – the megatrend!

Health and well-being is your top priority? Then you are right on the pulse of time. Because “Healthy Living” is IN. According to the Harris Group, 72% of Generation Y, the so-called Millennials born between 1980 and 1999, would rather spend their money on experiences that make them feel good than on expensive luxury products and brand-new gadgets. And that may mean something, after all, according to the UN, they currently comprise 30 percent of the world’s population. “Healthy Living”, that is, living a healthy life and enhancing well-being, is becoming increasingly important for people. The consequence? Demand for health and wellness services is on the rise.


Eating a balanced diet, exercising regularly and optimizing health are becoming increasingly important. By making a conscious decision to live healthier lives, people want to contribute to their own well-being and that of friends and family.

Health as a status symbol!

Health no longer means just staying away from illness. Rather, it’s about balancing mental, physical and emotional health. If this succeeds, it is accompanied by a sense of self-enrichment and success for many. Health and well-being became a status symbol.
The logical consequence: activities and products that contribute to greater well-being and health are enjoying increasing popularity and demand. People are increasingly taking fitness classes, using apps that support their sleep, buying more organic and natural products, and taking supplements that support their health. Move away from high-sugar foods, alcohol and convenience foods and toward superfoods, smoothies and homemade.

The healthcare market is growing, growing, growing!

Increasingly, people are questioning what they are feeding their bodies and knowing what is good for them and what is not. Because: They are aware that healthy nutrition, just like social contacts, contributes to holistic well-being. That is why more money is being spent on health and well-being, rather than on material luxuries. According to Euromonitor International, in 2016 the global health and wellness market totaled $686 billion and is expected to grow to $815 billion by 2021.

Who are the drivers of this new philosophy of life?

First and foremost, the Millennials – that is, Generation Y, born between 1980 and 1999. Millennials are the driving force, raised amidst societal phenomena like acceleration and self-optimization, putting their focus back on the most valuable commodity – health and wellness – to get the most out of their lives. But this lifestyle is also playing an increasingly important role among older age groups.

Youth mania was yesterday, getting older is today.

People are probably getting older, but often not in good health. Metabolism slows, and without reduced food intake or increased physical activity, weight increases. And so even middle-aged people – when health can no longer be taken for granted – are better informed than ever before and are increasingly focusing on taking care of their bodies and doing good for them. Gone are the days when midlife was associated with golf and sports cars. Improving health and appearance through diet, exercise and lifestyle is now the focus. After all, no one wants to live to be 100 if the last 30 years have been marked by illness and suffering. However, 100 years – in the best of health and vitality – that’s a much nicer outlook 😉.